Kickwear

Kickwear sells football streetwear out of Slovakia, drop by drop. The catalog was strong; the stock Shoptet theme under it was not. It looked like every other shop on the platform, it couldn't carry the brand, and it couldn't sell past one market. The job was to fix all three. Rebuilt, not reskinned.

The brand is built like a team kit. Anton carries the headlines and the numbers, Geist Mono handles the labels and prices. Three colors, worn like a lineup: near black, cream, and an acid lime that goes loud exactly once per screen.

Dark and dense, built around the next drop. Film grain sits over video and the type runs oversized. Nothing on the page is there unless it helps sell.

Most of the traffic is phones, so the phone build led the design. Add to cart sits in thumb reach, pages move like a native app, and checkout is three steps. Less distance between wanting the jersey and owning it.

Checkout runs on Stripe, with Apple Pay and Google Pay for the people who decide on their phone. It speaks Slovak, Czech, and English, each in its own currency: euro, koruna, dollar. The old store served one market. This one is built for three, and switching between them takes a tap.

Three weeks from first call to live, with Lighthouse sitting at 100. Kickwear traded a template every other shop was using for a brand that's unmistakably its own, and a store that now reaches three markets instead of one.