i Templates have a ceiling.
The same off-the-shelf hosting that made it easy to start is now what's holding you back. Pages feel familiar. So does every competitor.
Custom storefronts for brands that outgrew their template.
Designed, built, and launched in weeks. Not theme tweaks. Made for brands ready to step up.
Templates were fine... until they weren't.
i 
ii Small changes shouldn't take an afternoon.
A quick copy change means opening three dashboards and chasing the developer who set them up. It's easier to do nothing. So most stores just stay the same.
iii Speed costs sales.
Every extra second on a product page burns conversion. Most templates load slow because they're trying to be everything for everyone.
iv
· the takeaway
Built for starting, not scaling.
Subscriptions, configurators, B2B, made-to-order — the moment you need real flows, you're paying for plug-ins that fight each other.
Two recent stores.
Football streetwear · 2026
Kickwear
Rebuilt off a generic Shoptet theme onto a custom headless stack in under three weeks — new identity, editorial product pages, and a checkout ready to ship.
Idea to live < 3 weeks
Lighthouse 100 / 100
Migration Shoptet → custom
Handmade furniture · 2025
Sitnowood
First real storefront after years on Etsy — custom product catalog, editorial photography, and a built-in order flow for made-to-order pieces.
Migration Etsy → own store
Lighthouse 100 / 100
Catalog Made-to-order
A studio, not a vendor.
/01
Brand-grade design.
Your store should feel like your brand, not a theme that's been re-skinned. Editorial product pages, flows shaped to your products, photography that earns its place.
/02
Real engineering.
Custom built on Payload and Next.js. Lighthouse 100, every payment method, every checkout shortcut. The site loads instantly because it was built to.
/03
One person, end to end.
You work with the founder from first call to launch. No account managers, no junior handoffs, no quiet rewrites once you've signed.
about
Let's look at your store together.
Thirty minutes. No prep, no pitch deck. We open your store, walk through it, and see where it could go.