Sitnowood

At first, Sitnowood sold the way a lot of makers do: handmade furniture, in person, at local markets and events. Etsy came later and added some reach, but it put the brand in the same template as every other seller, and changes ran on someone else's rules. They wanted a store of their own, photographed and branded properly, and simple enough that the workshop could run it without a developer.

Climate Crisis sets the wordmark, Instrument Serif handles the editorial lines, and Instrument Sans does the quiet work everywhere else. The palette is warm paper, sage, and deep forest green, and not much more.

Every piece sits on the same warm ground, shot so the catalog reads as one calm collection. On a product page you choose the wood and size from real swatches, and only what is in stock can reach the cart.

The same codebase that serves the storefront is where Sitnowood runs the business. The admin opens on a dashboard made for the shop: revenue, recent orders, best sellers, and what still needs shipping. Pages are built from blocks, products and stock live in the same place, and an order ships in a click. No second platform, and no developer on call to change a price.

Off Etsy and onto its own domain. The brand holds together now, the photography is done right, and the workshop runs the shop day to day without needing a developer for every change.